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In March 2004, we had:
www.SMPS.com (main website, HTML only):
20,325 visitors
221,088 page views
551,497 hits
www.GoToPower.net (databases, ASP, SMPS Power Supplies Community, SMPS Power Supplies Manufacturers Database, SMPS Power Supplies Expert System):
19,347 sessions
337,073 page views
893,487 hits
Extrapolating for one year, we expect to have, a minimum:
476,064 visitors on our websites in 2004 !

The number of "sessions" is similar with the number of "visitors".

The number of "impressions", as defined by Google and other Internet advertisers, it is something in between the number of "visitors" and the number of "pageviews". The number of "impressions" is higher than the number of "visitors", because a "visitor" may try several searches within minutes, for slightly different words, and therefore being counted as several "impressions".

Notes:
1- "Visitor", defined by Quantified Systems = A series of hits from any particular IP address. If any two hits are separated by 30 minutes or more, two visitors are counted.
2- "PageViews", defined by Quantified Systems = A request for a display-able page, such as "index.html" or "products.htm". An image is not a Pageview. "Pageviews" represents an actual, hard number.
3- "Hits", defined by Quantified Systems = A hit is merely a request to the server for a file. This means that one HTML page can, if it has several images, account for many hits.
4- "Impression", defined by Google = Each time Google shows a search results page with your ad, it counts as one impression for your ad.
5- "Session", defined by MediaHouse = One or more transactions between the Web server and a specific IP Address. Sessions expire after 15 minutes of inactivity.

Last updated: 17 Apr 2004.

Comments and suggestions are welcomed and encouraged! We will try to elaborate on some of the above statements when our customers will consider necessary. We will try to shed light on some confusing information and words related with Internet advertising. As we are gaining more know-how and educating ourselves and our customers, we will post more information on this page and possible links to experts in Internet advertising.